Getting the Best from Email Marketing

If you are contacting new potential customers for the first time, then your objective should be to create interest by offering something useful to readers - examples could include business tips, awareness of recent legislation changes, latest industry news, DIY advice and so on. It should be relevant and of real value to the reader. Just sending sales offers is highly likely to turn off potential readers and prospects.

Generally. you are not normally making a direct sales offer - but you can invite readers to contact you, or visit your website, for further information.

For regular comunications to existing contacts and customers - e.g a regular email newsletter, you should continue to provide useful and valuable information. In addition you can also send sales offers, either as part of the newsletter, or in separate emails.

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Regards

George Montgomery

GBS Group: Provides Marketing, Sales, and Customer Services solutions and consultancy to a wide range of service sector businesses. To find out more visit www.sellservices.co.uk

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