The Uses and Benefits of Email Marketing

There are numerous uses for Email Marketing. The following are just some illustrative examples:

* Promotion of new product offerings
* Brochure registration and distribution service
* Sending out service updates and changes
* Automated distribution of periodic training courses
* Distribution of Newsletters

The emphasis is very much on marketing, and usually does not extend into selling. However recipients can be directed in the email towards an online site where they could then purchase goods and services, if they wish.

One of the main benefits of using Email Marketing is that it provides the ability to make contact with many target customers (perhaps hundreds or thousands) in a more cost-effective, and less intrusive way, than using traditional methods such as sales rep visits and telephone calls.

Find out more about Email Marketing by signing up for our free
Email eCourse

Regards

George Montgomery

GBS Group: Provides Marketing, Sales, and Customer Services solutions and consultancy to a wide range of service sector businesses. To find out more visit www.sellservices.co.uk

Bookmark It