Have you Prepared your Autumn Marketing Campaigns ?

As the summer holidays draw to a close, and with schools about to re-open, it's a useful time to check that your business is geared up and ready for your autumn marketing campaigns.

It's quite common for customers to defer decisons during summer holiday periods, and hence this is a good time to make contact and make them aware of your product and service offers.

So what should you be getting ready ?

Marketing Considerations

Here is a simple checklist you can use :

• What is the scope of your campaign - who do plan to target ?
• Have you got uptodate contact data for potential new customers ?
• Do you have tempting product/service offers to use in the campaign ?
• What is the campaign timing - will it relate to specific events ?
• What channels will be used to reach new customers, eg email marketing, telemarketing etc. ?
• How can you raise maximum awareness, though additional publicity ?
• Are you geared up and ready to take and fulfil new orders ?

This check list is not exhaustive, and may need fine tuning for your particular business. But it will help you to focus your thoughts and make key recisions to ensure you business marketing gets off to a flying start this Autumn.

Regards

George Montgomery

GBS Group - Business Development Consultants

http://www.gbs-group.co.uk