The customers you currently have (or are targetting) may be different to those you need in the future.
Over time your business will evolve, and change, and if successful grow - but your customer base will change too.
Their needs will change, their demographic may change, and even their locations may change.
So every business owner should bear in mind who tomorrow's customers will be and where they'll come from.
Particularly in changing economic times, this is an important factor to remember.
Is it in your business development plans ?
Regards
George Montgomery
GBS Group - Business Development Consultants
http://www.gbs-group.co.uk
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