The theory behind modern-day networking is that you need to meet, like, know and trust someone (MLKT) before business can be done. If you consider a nominal charge rate of say £30 - 40 per hour for your time, then such a meeting would cost you around £120 - 160 + travel costs. That's the cost in unbilled time to your business for you to attend the networking meeting.
And interestingly, in a recent survey of salaried sales people, the cost of a sales meeting was found to be in the range £75 - £300 per meeting, so that stacks up with the earlier estimate. This is why people in these roles look to pre-qualify all sales meetings.
So is MLKT a necessary pre-requisite in your experience for business generation ?
Regards
George Montgomery
GBS Group - Business Development Consultants
http://www.gbs-group.co.uk
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